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I built a great site but nobody came
There will be some that have done their homework.
They will have decided on the theme for their site, registered their domain and built their site. They optimized their pages for the search engines and submitted them. They approached webmasters of similar sites and exchanged links. Some may even have started a newsletter.
And then they waited for the masses to come.
Three months passed and a trickle of traffic started to come into the site.
Another three months but the expected torrent of traffic just refused to materialize. And they gave up in disgust.
Actually, this group of people had it right. But they were too impatient.
The process of getting decent traffic to a site is like falling dominoes - the first falling domino will hit the second one, which will hit a third, which will hit a fourth, and so on. The dominos fall one at a time, not all at the same time.
Similarly, it takes time for you to promote your site and get it listed in the search engines. This will bring in some traffic resulting in more people knowing about your site and more links to your site. Which leads to a better ranking in the engines and more traffic. Which leads to even more links leading back to your site and an even better ranking in the search engines. Leading to even more traffic and....I think you get the picture. ;)
But all this takes time. It probably may take up to a year before you can get any sort of decent traffic to a new site.
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