Wait. It gets worse!

Some of the remaining active downline members will become inactive as time goes by, for quite natural reasons.

They might move house, get a new job that takes up the spare time they were devoting to the net, fall sick, get divorced and need to sell their computer to pay alimony, or even die. Some may try hard for a few weeks or months, and then fade away because they lack patience, get bored or just plain give-up.

All sorts of everyday events will act to reduce your active downline members. These natural downline attrition processes occur slowly and may perhaps not even be noticed by you initially. But they are real.

This is awful! Is there any way I can avoid downline death?

One way of overcoming downline death is to provide tools and training to your active downline members (and maybe incentives as well) to encourage them to encourage their  downline. If you stop and think about this for a moment, you can see its very much in your own interest to be as supportive as you can to your 1st level downline members.

You can also reduce your attrition rate by careful selection of biz-ops in order to reduce the number of future losers. You see, sometimes a biz-op you´re involved in  simply disappears one-day into an internet black-hole, never to be seen again. (this has happened to me !) Your downline vanishes with them ! This does not always mean the biz-op was a scam, but sometimes that is sadly the case.

Understanding the commission structure of your biz-op is also important. Here's why.

Broadly speaking, there are two types of commission schemes.

Wide schemes are where commissions are paid only on the 1st and maybe 2nd level of downline members. These tend to pay more commission up-front, so their  advantage is that you get more cash initially for signing up new members.

The downside of this method can be that unless you are continually generating new sign-ups of your own, your income will start to disappear over time because of natural downline attrition.

Deep commission structures share the total commission over more downline levels. They tend to pay you greater commissions overall, on more levels, but you get less on your 1st level.

The benefit of deep commission structures is that if you succeed in getting active downline members yourself, and have a system in place that encourages them to train others, then you will get greater multiplication effects and a long-term stream of passive income.

Their downside is that you get less initial cash reward and it takes time for multiplication effects to show up. But you get rewarded handsomely in the longer term for your efforts in identifying and helping active downline members.

What you find in practice are commission schemes that try to overcome the limitations of these two general approaches, by introducing additional features. Forced matrices are one method used to limit pay-outs for generous 1st level commissions, and encourage downline building. There are countless variations.

How the overall commission structure works in any biz-op you are promoting can influence the type of people it attracts. This in turn might lead you to consider different marketing methods for different types.

But is there ANY solution to downline death?... 

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